Traditional sales is expensive, time-consuming, and inefficient. It is a well-known challenge that companies with large sales organizations spend significant time identifying new prospects and high-quality leads. This requires many employees, which reduces profitability.
Additionally, it is difficult for sales representatives to identify good leads. Salespeople often conduct manual research online and rely on gut feeling when deciding which industries or companies to focus on. Today, there are few tools that effectively enable a data-driven sales process across an organization. This is something we at Bislab have solved.
Bislab develops data services within credit assessment and intelligent algorithms. We are API-first, and one of our products is Intelligent Prospecting, where we deliver a tailored, prioritized list of company prospects generated using a model developed specifically for each customer.
The model combines open and proprietary data such as financials, employees, growth, news, networks, announcements, and more. The customized list can be delivered via API or file transfer, and is best suited for companies with a significant sales organization that want to reduce time and resource usage on prospecting and data collection, and instead work more data-driven.
We recommend starting with a pilot project, where we jointly define what you typically look for when identifying new leads and prospects. In this phase, we build an initial version of the tailored, prioritized list based on all Norwegian companies, where each company is assigned a relevance score.
To optimize the model and refine the list, we feed it data about your existing prospects and customers.
The prospect list is then integrated directly into your CRM system, where new, up-to-date prospects and relevant news are continuously delivered on a daily basis. The system captures signals such as conversion rates across different prospect categories. The result is a tailored prospect list that continuously improves over time.
Sales representatives are also notified when new relevant events occur for each prospect, enabling them to reach out quickly. Combined, this creates a data-driven approach to prospecting, where sales teams spend less time identifying good prospects and more time engaging with potential and existing customers.
Want to learn more? If you would like more information on how your business can leverage Intelligent Prospecting from Bislab, contact us at hei@bislab.no and we will put together a proposal for a pilot project.
